Disney Fans Can’t Get Enough Of MagicBand Wearable

Disney launched the original MagicBand in 2014 as part of a $1 Billion roll out of park-wide technology to deeply enhance the guest experience.  It’s been a raging success, proven by online traffic as guests pre-purchase accessories or try to ensure they’re getting the ‘latest’ version of the MagicBand2.

Complimentary MagicBands are included in the guest experience for Annul Passholders and guest staying at Disney Resort hotels.  Guests of non Disney hotels and daily passholders receive a plastic card instead of a MagicBand.

What does the MagicBand do?

From the time you land in Orlando, your MagicBand comes into use as you use it to access your Magical Express bus to the park.  No need to worry about your luggage, as the tags you put on them at your home airport ensures they’ll meet you at your hotel.  Breeze through resort checkin and voila your MagicBand is all you need to access your room.

At the park your MagicBand tracks you everywhere from restaurants to retail.  Charge purchases to your account and have your shopping bags delivered to your room.  Pre-order your meals and have them automatically meet you at your table, thanks to sensors all over the park that know not just who you are but also where you are and what you want.

Despite the fact that all of the guests with MagicBands and all of Disney’s sensors and data mining have turned the park into a real-time system all to itself, it’s greatest advantage is the personalization that it adds to the guests experience at resorts and theme parks.

Disney’s guests love to interact with it’s technology and Disney has a special gift for creating technology contact points that are simultaneously simple and elegantly disarming.  Guests using the technology enhance their visits with preferred dining times and locations, tickets to shows and even customized itineraries that allow them to spend their day in a park focused on their favorite rides with the least amount of hassle and wait.

In all of this technology, however, is the risk of it having the best intentions but not measuring up.  If this were any other company, then yes, we would say the risk of it not all working is there.  But this is Disney; no other company in history has had such a singular focus on using every available system and piece of data to enhance the guest experience.  And no other company has ever succeeded in the guest experience like Disney.

The MagicBand was instantly accepted by guests who intuitively understand that wearable tech is there to help them have a better vacation as much as it helps Disney operate in the most profitable manner possible.  Disney issues different versions of the MagicBand which, like other Disney goods, are becoming collectibles.  Just browse through the guest questions on Disney’s blog and you’ll see that for some guests the MagicBand appears to be the most important part of their upcoming vacation.

The coolest part of the integration of guests, sensors, MagicBands and big data is that it’s really just a giant sandbox for how wearable tech will evolve and have applications that are much further reaching than in Disney’s closed system.

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